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Internet Marketing is a game of catch phrases. With such a massive flood
of information and advertising, no one has time to read it all.
Instead, people go in search of that which can give them the most
value for their time and satisfy what they want.
Most times, people skim the vast amounts of type and catch only on
certain words or phrases that interest them.
How then can your classified ad headline stand up and pique that
interest?
Simply put, what all Internet marketers and users are seeking is
knowledge, opportunity and value. You must then use phrases and
words that most immediately relate your product or business to the
areas of knowledge, opportunity, or value.
KNOWLEDGE
'How to?' is the most common question among beginning marketers. So
why not answer it for them right in the title of your classified?
Show what you will teach them about, and what they can accomplish
with it. After all, this is the knowledge they are seeking.
Examples:
How to CREATE Catch Phrases that SEIZE an Audience.
How to DESIGN a Web Site that Will MAKE Sales.
How to INCREASE Sales with Repeat Customers.
Highlighting the action words in the sentence is a particularly good
idea for headlines because it draws a question in the readers mind.
Create what? Design what? Increase what?
This then draws them in for a closer look.
Other phrases that appeal to the knowledge seeker are designed to
show them that they will find knowledge if they look where you are
guiding them. Use action words that present immediate possibilities.
Examples:
Discover... Explore... See this... Find the answers... Learn the
Secrets...
Then highlight what it is they will be able to discover, explore,
see, find, or learn. Such as...
EXPLORE the Possibilities of EZINE PUBLISHING.
DISCOVER the Power of Headline CATCH PHRASES.
This is a call to action leading directly to a specific topic.
Anyone at all interested in that subject will at least read the rest
of what your ad has to offer.
OPPORTUNITY
People are always ready to learn about money making opportunities,
if they sound credible. In these cases, use action phrases that
illustrate what is to be gained by the opportunity.
Examples:
MARKET to 5000 Targeted Leads Daily
CREATE Residual Income from Ezine Publishing
BURN Your Competition with Advanced Tactics
Another method is to ask if they are looking for a particular
opportunity. A question can often stand out among the many other
direct statements. In this case highlight the direct benefit that
will be achieved if the question is answered.
Need Good Promotion with UNLIMITED Potential?
Are You Ready for HIGHER Profits?
Ready to INCREASE Your Site's TRAFFIC?
VALUE
First off, free is not really a value. While pointing out that a
service or product is free can be beneficial, it's not really a
catch phrase anymore. Simply put, it's too common place. Use phrases
that associate your product or opportunity with other things of
KNOWN value.
Examples:
Headline Your Ads with Catch Phrases
of Pure Gold
This Automated Business is a True Work of Art
Showing value by illustration assigns it subconsciously to the rest
of your ad. If it relates to the value of pure gold or art, it must
be worth looking into.
These have been just a few short examples. The important things to
remember is what readers are looking for --- knowledge, opportunity,
and value.
Think over what you are advertising. If it is educational, advertise
what knowledge it provides. If it is an opportunity, show what it
affords. If its something hard to explain in a one line headline,
try just stating what it is and relate it to something else of known
value.
Headline titles exist only to catch interest. Don't try to put too
much into them. In fact, your entire classified ad should have only
one goal -- solicit a response. Then rely on your web site or email
to do the rest. Often, ads that try to involve too much detail will
not be read anyway.
Headlines should be designed to catch the skimmer and pique
interest. Catch words or phrases are what get that job done.
Written by Joe Bingham of the NetPlay Newsletter
Joe is a widely published and acclaimed Internet marketing author.
His business includes doing promotional article writing for Internet
businesses and the NetPlay Newsletter ezine.
NetPlay is: *Unique
*Informative *Better
What are you missing at NetPlay today? Visit Now!
http://www.netplaynewsletters.com
This article may be reprinted provided the
resource box is kept intact.
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