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The internet marketing industry is now flooded with various
page and portal generators.
In the good old days the
gateway page generators did very well, earning a lot of money for many
people.
Then the search engines began to crack down on
robot-generated pages, a trend which has led to the demise of such tools.
But how is it that the search engines are able to track down
these sites so fast?
Well, its not rocket science. Believe me, even you could
track down a site within minutes if you knew how to find its fingerprint.
A fingerprint for a site is usually a piece of text or a
paragraph or at times a particular CSS style that the software repeats for
all the sites it generates.
In fact that's why I always advise customers of my portal
generation software
Niche Portal
Builder to modify the default templates.
If you use such software with the default templates provided
and don't modify the HTML, you can be sure that hundreds of others are doing
the same thing.
All it takes is one jealous competitor to complain to Google.
And, Bam.. your site gets banned.
Modifying the templates to create a unique site is definitely
one way to go, but there are several others ways to make your site unique.
RSS is a great way to make your site "unfingerprintable".
But most RSS scripts available in the market today just
display the feed content as is without modifying it.
The ideal way to use RSS feeds in a truly “unprintable”
fashion would be to aggregate more than one RSS feed and display them
randomly..
By aggregating and randomizing several feeds you can
guarantee that your content will be unique.
PPC feeds from Amazon, Revenue Pilot and Search feed can add
extra content to your sites that make it unique, and earn a few dollars for
you at the same time.
All the three PPC sites listed above provide their feeds in
XML format and also provide sample PHP code that can convert this into
regular HTML.
If you use page generators to create your websites, use them
responsibly to ensure the "longevity" of your websites.
And if you use RSS feeds on your site, remember to
“randomize” them to conceal your site’s fingerprint from the search engines.
About The Author
Satyajeet Hattangadi is the Owner of Novasoft Inc
http://www.novasoft-inc.com/products.asp, creators of RSS
Randomizer
http://www.RSSRandomizer.com, a unique php script that
aggregates and randomizes RSS feeds to make your site "unfingerprintable"
This article may be reprinted provided the
resource box is kept intact.
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